KN

When a beloved local institution underwent a change in management, a goal was established to usher it into the modern age while honoring its cherished heritage.

Enter the KN Root Beer chain, a beloved establishment that traces its roots back to 1948, boasting franchised locations spanning across Texas, Louisiana, Colorado, Oklahoma, Arkansas, and Tennessee. Among these historic establishments stands the Cuero, Texas location, proudly serving its community since 1960. Today, it stands as a beacon of tradition, offering a diverse menu featuring everything from mouthwatering burgers and seafood plates to Tex-Mex classics, shakes, and of course, its signature root beer.

In reimagining the brand identity, Sam sought inspiration from the past, uncovering a forgotten gem—a monogram from the restaurant's early days. With a nod to nostalgia and a commitment to modernity, new life was given to this classic emblem. The monogram, now adorned in a vibrant orange hue, is complemented by a contemporary sans-serif type. This fusion of old and new not only pays homage to the establishment's storied history but also positions it firmly in the present.

The result? A brand identity that resonates with both longtime patrons and a new generation of customers. With its vibrant aesthetic and timeless appeal, the KN of Cuero logo evokes the essence of a bygone era while inviting customers to embark on a culinary journey that transcends time.